25 years ago, SPOON Events opened its doors to service the world of tradeshows and events. From humble beginnings of few clients and many unknowns, our commitment to customers, creativity, service, value, and our SPOON family transformed us into a 25-year success story as a best-in class global events company. Today we celebrate our loyal, incredible customers, and the hardest working, most dedicated team in the events industry.
Herb Besaw
President & CEO
April 5th, 1999
OPEN FOR BUSINESS
SPOON began with just a handful of employees, a small office, pizza, and beer, it was here that our core values of creativity, excellence, and customer focus were established.
2000
FIRST OFFICE
We moved into our first office space on Norris Dr. in downtown Rochester, New York.
2001
ATLANTA & LAS VEGAS
To better serve our growing client base, we opened our first satellite offices in Atlanta and Las Vegas.
2003
ROCHESTER TOP 100
SPOON received our first Greater Rochester Chamber of Commerce Top 100 Award, celebrating the fastest-growing privately-owned companies in the region. We are proud to have earned a place on the list in many subsequent years (including 2024!).
2004
NEW HQ FACILITY
We made the move to SPOON’s forever home in Macedon, NY, and set up a state-of-the-art HQ.
2013
FURTHER ACCOLADES
Our hard work and dedication was rewarded as SPOON grew to become an industry leader. Over the years, SPOON has been named one of Event Marketer’s Top 50 North American Exhibit Builders, and one of Exhibitor Magazine’s Top 40 Exhibit Producers.
2020
100% OWNERSHIP
In February 2020 Herb bought out his partners’ stake in SPOON and became 100% owner of the company.
2024
SPOON TODAY
After 25 years SPOON has positioned itself as a leader in the industry and continues to grow with a focus on the best people and the best customer service.
LOOKING FORWARD
Here’s to the next 25 years of innovation, growth, and unforgettable events! The best is yet to come!
SPOON takes great pride in developing unique show-stopping tradeshow exhibits and permanent environments. We supply our Design Director’s 30+ years of creative experience and work to bring your ideas to life.
We can even set up a live design session, with you participating as a SPOON 3D Designer builds and adjusts the structure right in front of your eyes.
Let us know how we can design you an exhibit like no other!
SPOON dedicates a committed Account Management and Project Management team as the main point of contact for each client. They learn your business and strive to meet your goals.
If your Account Manager does not have the information you need, every member of the SPOON team from the President to your project’s Engineer will be made directly available to you.
There are companies who have enjoyed working with the same dedicated SPOON Service team for 20+ years! Send us a message if you’d like to learn how you can join them.
The SPOON Events team is eager to discuss planning strategies for tradeshow activities as well as your entire events program. Contact us to learn more about our extensive menu of event planning services:
- Corporate Events
- User Groups
- Dealer Meetings
- Sales Meetings
- VIP Events
- Sponsorship Management
- Incentive Trips
- International Events
- Product Fairs
- Gala Events
- And much more…
SPOON not only delivers logistical services, but brand and marketing partnership for tradeshow and event success. Contact us to learn how our staff becomes an extension of your team.
Herb Besaw
President & CEO
Donna Besaw
Director of Employee & Client Relations
Orrie Capone
VP Sales & Marketing
Heather Haddad
VP Client Success
Steven Rokicki
Senior Director of New Business Development
Bill Miller
Account Specialist
Jason Shanley
Director of Account Services
Darran Achter
VP Operations
Trevor Wilkes
Finance Manager
Let us know what The Difference means to you and your program.